How we do it…

From the early stages of an idea and throughout pre-production, toys should be considered.

  1. Ideation - Toys are considered from the early stages of an idea. We need to ask ourselves how these characters or this world will translate into Licensing and Merchandise.

  2. Development - Toy examples will be included in your pitch to help demonstrate the ideas profitability.

  3. Development - Ideation continues throughout pre-production and toys drive design development of your IP.

  4. Toy Design - Toys are designed easily and reflect the essence of the IP.