How we do it…

From the early stages of an idea throughout pre-production, toys should be considered.

  1. Ideation - Toys are considered from the early stages of an idea. We need to ask- How well will these characters or this world translate into Licensing and Merchandise.

  2. Development - Toy examples will be included in your pitch to help demonstrate the ideas profitability.

  3. Development - Ideation continues throughout pre-production and toys drive design development of your IP.

  4. Toy Design - Toys are designed easily and reflect the essence of the IP.



Ruby was involved with designing Kiddets from the early stages of pitch right through to toy design.

The show was designed to translate easily into both toys and theme parks.